Marketing Consultant, Coupert
2023 - Now|Remote
Deliver smarter coupon deals automation and user journey across Web and Mobile.
Sr. Product Operations, Fabrie
February 2021 - December 2023|Shanghai
Fabrie is a cloud-based design collaboration platform that integrates canvas, spreadsheets, and AI-powered workflows.
✔️ Prevented a major cold start hurdle through early intervention.
✔️ Streamlined onboarding experience led to a 35% jump in user collaboration.
✔️ Empowering users with first-time education reduces support needs, while an enhanced chat experience simplifies resolution.
Product Operations, Visit Shanghai
August 2019 - December 2021|Shanghai
The 'Visiting Shanghai' app is developed and operated by the Shanghai Municipal Government's City Image Promotion Center, a collaboration with Jin Jiang Group.
✔️ Oversaw the design and internationalization process for the app.
✔️ Successful local venue partnerships drove sales & brand growth through targeted campaigns.
SEO Expert, SEIRIM
2020 - 2021|Remote
✔️ Collaborating with the SEO team to secure media coverage, backlinks, and online content for linkbuilding initiatives.
Customer Analyst, KYC
2019 - 2020|Remote
✔️ Assured data quality, defined guidelines to review and correct discrepancies to build big data processing system.
Customer Success**, Streetbees
2018 - 2019|Remote
Streetbees, a London tech startup using AI and geolocation, connects clients to a global network of over 1 million people for real-time, affordable market research.
✔️ Delivered the best possible customer support to the users. Trained support team to use Zendesk with a result of rapid and effective sales growth.
Customer Success, SITE123
2017 - 2018|Remote
✔️ Wear a CRM hero hat, resolving client requests via tech support and pitch, while fostering positive relationships that can blossom into sales opportunities.
Global Operations, Winroad Incubator
October 2016 - July 2019|Hangzhou
✔️ Managed Moglo project's Middle East expansion via eCommerce, leveraging viral influencer campaigns
✔️ Localized & launched hit mobile games in Mocell project (Fight for Freedom, Gumballs & Dungeons) with thriving social media communities.
Marketing Specialist, Alibaba
September 2012 - September 2016|Hangzhou
✔️ Boosted Aliexpress fashion sales 20% through strategic promotion planning and risk control.
✔️ Grew Alibaba.com's Gold Supplier membership (US & China) by 1500+ through overseas sales support.
EDUCATION
B.A. English, Zhejiang University of Technology
2008 - 2012 | Hangzhou, China
LET'S CONNECT
I'm always eager to connect with like-minded individuals and explore new opportunities. Feel free to reach out through email.